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Who's Going Online?

The Pew Internet & American Life Project reports:

Survey results released February 27 2014 by the PEW Report show that
81% of adults are Internet users!

71% of adults use the Internet every day!

81% Women
80% Men

Adult Gadget Ownership
90% Own a Cell Phone
58% Own a Smartphone
(Smartphone use up 13% from 2012)

89% of 18-29 year olds
86% of 30-49 year olds
84% of 50-64 year olds
56% of 65+
(Santa Clarita's median age is 36.2)

Household Income
96% earning more than $75,000
(That's half of Santa Clarita's residents!)
92% between $50,000 - $75,000
(Santa Clarita's median income is $97,603; Source: CNN Money Magazine

94% with at least a college degree
89% with some college education
66% of adults with a high school degree
(Approximately 64.8% of Santa Clarita's adult population, 25 and older, have some college education. Source: City of Santa Clarita)

83% White, Non-Hispanic
71% Hispanic
77% African-American
(Close to 76% of Santa Clarita's residents describe themselves as white. Source: City of Santa Clarita)

Why are They Online?
The last stats for most of these activities were reported by the PEW Report were in 2011 unless otherwise noted.

Of the adults online, this is what they do on a typical day:
92% Use a search engine to find information
84% Search for a map or driving directions
84% Look for info on a hobby or interest
81% Check the weather
78% Look for information on a product or service they wish to purchase
76% Get news
74% Surf the web for fun
71% Go to watch an audio or video clip
71% Buy products online
67% Visit local, state, or federal government websites
72% Use a social networking site (2013)
65% Buy or make a reservation for travel
61% Look for information about politics
56% Look for a job
52% Take a virtual tour of a location
39% Look for information on a place to live (2006)
37% Get financial information (2010)
And the Santa Clarita Guide delivers this to them!

Don't believe us! Check out the link below to view the statistics yourself!
Pew Report's Internet Activities

About the Pew Internet & American Life Project
The Pew Internet & American Life Project is a non-profit initiative, fully-funded by the Pew Charitable Trusts to explore the impact of the Internet on children, families, communities, health care, schools, the work place, and civic/political life. The Project is non-partisan and does not advocate for any policy outcomes. For more information, please visit the link above.

Updated April 6, 2014
Endorsed by
County of Los Angeles SCV Chamber of Commerce California Travel and Tourism Commission
In association with
SCV Tourism Bureau
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